Are Your Kids Cooking Enough?

12th February 2015

What happens when you let kids loose in the kitchen and ask them to follow a healthy recipe? Watch our video to find out!

Get kids cooking!

Six kids are set the task of following a healthy wholegrain oat pizza recipe in a professional kitchen – surprisingly good, but messy results ensue…


Eating healthily can be surprisingly good!
Our video calls for kids to get cooking and demonstrates that healthy food doesn’t have to be dull. Encourage your children to get to know food and develop healthy eating habits that will last them a lifetime!

Children ‘bored’ of healthy food, research shows
Most parents will attest that getting kids to eat healthily can be like nailing jelly to the ceiling. But with childhood obesity on the rise, it’s become even more important to find creative ways of improving children’s diets.

According to our poll*, the solution might lie in making healthy eating more fun and desirable. Our research shows that three in ten (29%) kids think healthy eating is boring. What’s more, two thirds of children think healthy eating is unimportant and one in four (25%) say healthy food doesn’t taste nice.

Part of the issue may be the lack of experience children have of preparing food. Only a quarter regularly help make meals, with twice as many boys (16%) than girls (9%) having never helped prepare a family meal. Despite this, more than one in three (36%) say they would like to cook more.

A separate survey** we did of parents reveals that nearly half (44%) would like their children to understand more about healthy eating and three in ten (31%) would like them to cook more, showing that both children and parents are united in their wish to spend more time together in the kitchen.

In response to these findings, we’ve released this video to show how much fun children can have in the kitchen, as well as the havoc they can cause. It also shows how pleasantly surprised children can be when tasting nutritious foods like our Vegetable and Salsa Verde Scone Pizza.

Commenting on the survey results, Therese Coleman, consultant registered dietitian for Wholegrain Goodness says: “It’s encouraging that so many children actually want to help their parents in the kitchen. Cooking together is a great way of inspiring children, encouraging them to get to know food, showing them how surprisingly tasty healthy foods like wholegrains can be and helping them develop good eating habits for the future. We know that when given the opportunity to make and try different foods, children actually enjoy healthy options, like the oat based pizza made in the video.”

The need to better understand the nutritional value of foods also became apparent amongst both adults and children. For example, results from the surveys indicate widespread confusion across all ages about what foods contain wholegrains with more than three quarters not realising popcorn is a wholegrain and about half not realising porridge is.

* Young Poll 1,000 children aged 5-11
** One Poll 2,000 adults, including 743 parents

Whole Grain Goodness