About Whole Grain Goodness
An independent, not-for-profit campaign
Welcome to Whole Grain Goodness, which is an independent, not-for-profit campaign. Here you’ll find everything you need to know about whole grains, including how they’re beneficial to your health and delicious recipe ideas.
Launched in 2004 by AHDB Cereals & Oilseeds, this campaign about whole grains aims to increase awareness of the culinary and nutritional benefits of whole grains (e.g. whole wheat and oats) as part of a healthy balanced diet, and to inspire people to eat them every day.
There are a variety of delicious whole grains widely available that are simple to include into everyday life and they can offer many nutritional benefits. For example, whole grains are a good source of fibre and public health advice encourages eating more as part of a healthy balanced diet. UK government guidelines recommend that adults should aim to eat at least 30g of fibre each day; but currently people are only managing about 18g.
AHDB (Agriculture & Horticulture Development Board)
A statutory levy board, funded by farmers, growers and others in the supply chain and managed as an independent organisation (independent of both commercial industry and government). AHDB’s purpose is to equip levy payers with independent, evidence-based information and tools to grow and become more competitive and sustainable.
Find Out MoreAHDB Cereals & Oilseeds
The UK-wide cereals and oilseeds division of AHDB. Funds research, knowledge transfer, market information, business development activity, export and consumer marketing promotional activities. Its vision is to create a dynamic UK arable supply chain where all are able to profit from a sustainable sector. Its mission is to deliver a world-class arable industry through independence, innovation and investment.
Find Out MoreOur Other Campaigns
Why not check them out
Rapeseed oil is one of the healthiest oils you can choose. Learn about its nutritional and culinary benefits and get some delicious recipes and ideas.
Find out moreYou’ve probably heard the saying: "Breakfast is the most important meal of the day!" But do you know why? Find out why you should be eating breakfast every day for your health and wellbeing and get some delicious breakfast recipes and ideas.
Find out moreA free curriculum linked education resource for teachers to inform school-aged children about the story of grain-based food - from the farm to mill to plate. Find tailored teaching materials, worksheets, videos, quizzes, recipes and activities about farming, flour milling and baking.
Find out moreThe Essentials
Whole grain basics
Discover the benefits to consuming whole grain, a healthy source of nutrition.
Find out moreRead this AHDB guide to help make healthier choices in your diet and lifestyle.
Find out moreAn in-depth guide to the health benefits of whole grains, and why they’re so good for you.
Find out moreRead our guide to the nutrients contained in whole grains. Minerals, vitamins and more.
Find out more